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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

6m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

6m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

7m

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Podcast | AR & VR Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

12m

Matt McGowan, Snapchat: Bringing AR into your trad...

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...

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Knowledge Management: The Challenge; The Solve

Whitepaper | Digital Marketing Knowledge Management: The Challenge; The Solve

2y

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | Digital Marketing How to Evaluate & Implement AI-Powered Knowledge Management

2y

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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The Next Phase of Digital Voice

Whitepaper | Digital Transformation The Next Phase of Digital Voice

2y

The Next Phase of Digital Voice

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

Whitepaper | UI Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

3y

Build or Buy? The Business Case for Connecting the...

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...

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Introducing the Interactive Voice Experience

Whitepaper | Digital Transformation Introducing the Interactive Voice Experience

3y

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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The Call Tracking Study Guide for Marketers

Whitepaper | Conversion & ROI The Call Tracking Study Guide for Marketers

3y

The Call Tracking Study Guide for Marketers

Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...

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Capgemini Lookbook - A visual collection of award-winning sites

Whitepaper | Tools & Technology Capgemini Lookbook - A visual collection of award-winning sites

3y

Capgemini Lookbook - A visual collection of award-...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Eight Questions to Ask Before Migrating to a New Commerce Platform

Whitepaper | Tools & Technology Eight Questions to Ask Before Migrating to a New Commerce Platform

4y

Eight Questions to Ask Before Migrating to a New C...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Toonimo’s Audio-Visual Platform: Making Sound Enter the Equation

Whitepaper | Voice Toonimo’s Audio-Visual Platform: Making Sound Enter the Equation

4y

Toonimo’s Audio-Visual Platform: Making Sound Ente...

By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Read More...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience

Whitepaper | Ecommerce Pipeline Management and Forecasting Are Key to Improving the Sales Experience

4y

Pipeline Management and Forecasting Are Key to Imp...

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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Reasons Why Executives Choose SAP Commerce Cloud

Whitepaper | Ecommerce Reasons Why Executives Choose SAP Commerce Cloud

4y

Reasons Why Executives Choose SAP Commerce Cloud

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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2019 Predictions for Customer Data Management

Whitepaper | Ecommerce 2019 Predictions for Customer Data Management

4y

2019 Predictions for Customer Data Management

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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DX Suites- The Glass Ceiling of your Digital Transformation

Whitepaper | Digital Transformation DX Suites- The Glass Ceiling of your Digital Transformation

4y

DX Suites- The Glass Ceiling of your Digital Trans...

Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...

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Optimizing Marketing Performance With Artificial Intelligence

Whitepaper | Digital Marketing Optimizing Marketing Performance With Artificial Intelligence

4y

Optimizing Marketing Performance With Artificial I...

Artificial Intelligence (AI) is the key contributor to more seamless customer experiences and is helping marketers predict what customers want. AI als...

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The Case For Personalization Getting More Human with Your Retail Marketing

Whitepaper | AI & Automation The Case For Personalization Getting More Human with Your Retail Marketing

4y

The Case For Personalization Getting More Human wi...

Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...

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What Customers Expect in the Age of AI

Whitepaper | AI & Automation What Customers Expect in the Age of AI

4y

What Customers Expect in the Age of AI

As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and ...

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Digital Analytics & The GDPR

Whitepaper | Data & Analytics Digital Analytics & The GDPR

4y

Digital Analytics & The GDPR

AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...

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The Forrester Wave™: B2C Commerce Suites, Q3 2018

Whitepaper | Ecommerce The Forrester Wave™: B2C Commerce Suites, Q3 2018

4y

The Forrester Wave™: B2C Commerce Suites, Q...

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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The path to experience-driven commerce

Whitepaper | Analytics The path to experience-driven commerce

4y

The path to experience-driven commerce

Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...

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How AVOD Providers Can Finally Offer Mobile Download

Whitepaper | Digital Advertising How AVOD Providers Can Finally Offer Mobile Download

4y

How AVOD Providers Can Finally Offer Mobile Downlo...

According to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...

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Time is Money: Your Path to ROI in Today's Multi-Channel World

Whitepaper | ROI Marketing Time is Money: Your Path to ROI in Today's Multi-Channel World

4y

Time is Money: Your Path to ROI in Today's Multi-C...

An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...

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Getting Started with Responsive Search Ads

Whitepaper | Search Marketing Getting Started with Responsive Search Ads

5y

Getting Started with Responsive Search Ads

Over 3.5 million searches happen on Google everyday. Advertisers quickly took note during the beginning of the search boom and began flooding the inte...

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US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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