Maximize your video SEO in 2023: Proven strategies for success

Videos Maximize your video SEO in 2023: Proven strategies for success

9m Benjamin Broomfield

Maximize your video SEO in 2023: Proven strategies...

A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read More...

View article
How Nickelodeon’s influencer families are creating benchmark-breaking content

Influencer Marketing How Nickelodeon’s influencer families are creating benchmark-breaking content

9m Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

View article
How niche marketing can win customers from your competitors

Customer experience How niche marketing can win customers from your competitors

9m Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

View article
Get the latest analysis and reports delivered to your inbox daily
Why SurveyMonkey stepped away from traditional B2B creative

B2B Why SurveyMonkey stepped away from traditional B2B creative

9m Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

View article
Twelve industry experts answer: What makes a great marketing leader?

Digital Leaders Twelve industry experts answer: What makes a great marketing leader?

10m Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

View article
Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

10m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

View article
How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

Innovation How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

10m Benjamin Broomfield

How a Walgreens Boots Alliance digital incubator i...

"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...

View article
How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

10m Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

View article
How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

10m Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

View article
“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Brand awareness “Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

11m Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

View article
How Desperados turned dance steps into DE&I donations

Inclusive marketing How Desperados turned dance steps into DE&I donations

11m Benjamin Broomfield

How Desperados turned dance steps into DE&I donati...

"The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to tec...

View article
Overcoming Web3 skepticism to reap early adopter rewards

Web3 Overcoming Web3 skepticism to reap early adopter rewards

11m Benjamin Broomfield

Overcoming Web3 skepticism to reap early adopter r...

Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early...

View article
How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

11m Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

View article
Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

Collaboration Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

11m Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

View article
Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

12m Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

View article
Mastering localization: Pokémon's global competition adds nearly half a million followers

Strategy Mastering localization: Pokémon's global competition adds nearly half a million followers

12m Benjamin Broomfield

Mastering localization: Pokémon's global competiti...

"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...

View article
How TUI is perfecting performance marketing through incrementality testing

Performance marketing How TUI is perfecting performance marketing through incrementality testing

1y Benjamin Broomfield

How TUI is perfecting performance marketing throug...

"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...

View article
How Taco Bell's social strategy made its Mexican Pizza a sell-out success

Social How Taco Bell's social strategy made its Mexican Pizza a sell-out success

1y Benjamin Broomfield

How Taco Bell's social strategy made its Mexican P...

"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...

View article
ClickZ Marketing Masters podcast returns for season two

Podcast ClickZ Marketing Masters podcast returns for season two

1y Benjamin Broomfield

ClickZ Marketing Masters podcast returns for seaso...

The ClickZ Marketing Masters podcast returns for season two! From AI to ROI, we discuss the most pressing challenges facing marketing leaders with the...

View article
How Tripadvisor’s in-house agency is incubating innovation

Strategy How Tripadvisor’s in-house agency is incubating innovation

1y Benjamin Broomfield

How Tripadvisor’s in-house agency is incubating in...

“It has not been an overnight process but running as an agency gives us absolute clarity and purpose." Read More...

View article
The omnipresent owl: How Duolingo propelled its mascot to the metaverse

Metaverse The omnipresent owl: How Duolingo propelled its mascot to the metaverse

1y Benjamin Broomfield

The omnipresent owl: How Duolingo propelled its ma...

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...

View article
How to bring AI into your digital marketing strategy

AI How to bring AI into your digital marketing strategy

1y Benjamin Broomfield

How to bring AI into your digital marketing strate...

"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....

View article
How Honda used Twitch to drive its audience to the Metaverse

Metaverse How Honda used Twitch to drive its audience to the Metaverse

1y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

View article
How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

B2B How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

1y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

View article
Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

Digital Transformation Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

1y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

View article
How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

Case Study How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

1y Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

View article
A formula for growth marketing: the holy grail for the modern CMO

Podcast A formula for growth marketing: the holy grail for the modern CMO

1y Benjamin Broomfield

A formula for growth marketing: the holy grail for...

Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting...

View article
1 2