Measuring metaverse success without traditional identity resolution capabilities

Metaverse Measuring metaverse success without traditional identity resolution capabilities

11m Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

Metaverse CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

11m Skip Wilson

CSR in the metaverse: Why marketers must prioritiz...

Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and cu...

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The new rules for success in the metaverse era

Metaverse The new rules for success in the metaverse era

12m Sofia Papadopoulou

The new rules for success in the metaverse era

In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding pri...

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The omnipresent owl: How Duolingo propelled its mascot to the metaverse

Metaverse The omnipresent owl: How Duolingo propelled its mascot to the metaverse

1y Benjamin Broomfield

The omnipresent owl: How Duolingo propelled its ma...

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...

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How Honda used Twitch to drive its audience to the Metaverse

Metaverse How Honda used Twitch to drive its audience to the Metaverse

1y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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