Forrester B2C commerce suites: What made the winners stand out

Marketing Technology Forrester B2C commerce suites: What made the winners stand out

4y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019

Digital Marketing The growth of Amazon Advertising and how it’s linked to Prime Day 2019

4y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce & Sales Four cool ecommerce offerings from Pinterest and how brands use them

4y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%

Martech Company Feature Photoslurp: How user-generated content (UGC) can increase online sales by 15%

4y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how

Retail Three-quarters of retailers say they need to reinvent themselves: New report outlines how

4y Barry Levine

Three-quarters of retailers say they need to reinv...

“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Industry Developments Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

4y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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What's Saks Fifth Avenue's top tech investment? Its salespeople

Retail What's Saks Fifth Avenue's top tech investment? Its salespeople

4y Mike O'Brien

What's Saks Fifth Avenue's top tech investment? It...

While retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...

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The six types of commerce and marketing platforms: Which should you add to your toolkit?

Ecommerce & Sales The six types of commerce and marketing platforms: Which should you add to your toolkit?

5y Jonathan Brown

The six types of commerce and marketing platforms:...

According to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...

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Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

Ecommerce & Sales Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

5y Emily Alford

Creating an omnichannel experience for ecommerce: ...

Ecommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...

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The 5 types of shoppers: How to use these to grow your ecommerce business

Ecommerce & Sales The 5 types of shoppers: How to use these to grow your ecommerce business

5y Emily Alford

The 5 types of shoppers: How to use these to grow ...

Browser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...

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The psychology behind buying: Four tips you need to know

Ecommerce & Sales The psychology behind buying: Four tips you need to know

5y Syed Balkhi

The psychology behind buying: Four tips you need t...

How can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...

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Don’t forget your brand loyalists during the holidays

Ecommerce & Sales Don’t forget your brand loyalists during the holidays

5y Amit Sharma

Don’t forget your brand loyalists during the holid...

Before the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce & Sales Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce & Sales Thinking outside the box: A look at the popularity of subscription boxes

5y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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Amazon is on track to dominate apparel sales. What's next for retailers?

Ecommerce Amazon is on track to dominate apparel sales. What's next for retailers?

5y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

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Black Friday and Cyber Monday 2018: What marketers should know

Black Friday and Cyber Monday 2018: What marketers should know

5y Lauren Farricker

Black Friday and Cyber Monday 2018: What marketers...

The economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...

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What makes Target so popular among Gen Z consumers?

Ecommerce & Sales What makes Target so popular among Gen Z consumers?

5y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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The experts’ guide to selling on Amazon

Ecommerce & Sales The experts’ guide to selling on Amazon

5y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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Alphabet beats earning expectations. What’s next for Google?

Ecommerce & Sales Alphabet beats earning expectations. What’s next for Google?

5y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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Pinterest and Home Depot has officially launched "Shop the Look"

Ecommerce & Sales Pinterest and Home Depot has officially launched "Shop the Look"

5y Bobby Macri

Pinterest and Home Depot has officially launched "...

Pinterest is one of the coolest kids on the social media block in 2018 and has the highest average order value of any other social media platform, at ...

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How HubBox is delivering the 'last mile revolution' to retailers and consumers

Ecommerce & Sales How HubBox is delivering the 'last mile revolution' to retailers and consumers

6y Clark Boyd

How HubBox is delivering the 'last mile revolution...

We caught up with Sam Jarvis, CEO of HubBox, to discuss the challenges and opportunities in the Ecommerce delivery industry, and how his company is de...

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How subscription retailers can keep customers engaged

Ecommerce & Sales How subscription retailers can keep customers engaged

6y Clark Boyd

How subscription retailers can keep customers enga...

The growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...

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Five ways technology can help retailers connect online marketing to offline sales

Five ways technology can help retailers connect online marketing to offline sales

6y Chris Camps

Five ways technology can help retailers connect on...

With easy access to a wealth of information, consumers are using search engines, review sites and social media to assess and select products before he...

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How machine learning can help you optimize your website's UX

How machine learning can help you optimize your website's UX

6y Chris Camps

How machine learning can help you optimize your we...

For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...

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Five tools to automate lead nurturing in sales

Five tools to automate lead nurturing in sales

6y Tereza Litsa

Five tools to automate lead nurturing in sales

Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...

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How to build and organize your sales technology stack

How to build and organize your sales technology stack

6y Chris Camps

How to build and organize your sales technology st...

Marketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...

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6 software integrations to enhance your ecommerce platform

6 software integrations to enhance your ecommerce platform

6y Chris Camps

6 software integrations to enhance your ecommerce ...

When it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...

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