StrategyLeadershipLeadership Q&A with Christie’s VP digital marketing, Samantha Margolis

Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

30-second summary:

  • The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership
  • Here’s a sneak peek at one of our keynote speakers
  • Read on for two valuable minutes with Samantha Margolis, VP digital marketing at Christie’s

ClickZ spoke with Christie’s VP digital marketing, Samantha Margolis to discover her journey in marketing leadership, challenges, and opportunities.

 

Samantha Margolis, VP digital marketing at Christie'sQ. How did you get into marketing?

Samatha Margolis: I graduated with an undergraduate degree in Art History which led me to a career working in fine-art auctions.  I discovered that my favorite part was finding ways to connect people with art and objects that they love and making the auction experience more approachable. I then studied luxury marketing, digital marketing, and product development at the NYU Stern School of Business and transitioned onto the Digital Marketing team at Christie’s.

Q. What do you love the most about your role?

Samatha: I love getting to work with incredible objects every day and bring them to new audiences. I consider myself lucky that over my career I’ve had the opportunity to work on everything from The Collection of George Michael to lost Da Vinci paintings to meteorites. Every day is different! Christie’s hosts auctions in over 80 categories—in the morning I’m figuring out the best tactics to target meteorite buyers and in the afternoon I’m collaborating on a strategy to announce a Picasso masterpiece.

Q. What was the biggest challenge you faced during the pandemic?

Samatha: Creating a marketing strategy that could adapt to so many unknowns.

Q. What has been your biggest lesson from the past 18 months?

Samatha: That people are more adaptable than we give them credit for. When I started at Christie’s almost 9 years ago, colleagues would say that they had clients that would never use the internet. I don’t think anyone would say that now.

Q. What do you think are going to be the top three opportunities for marketing in 2022?

Samatha: Test and learn. This may be a bit of a cheat answer: we’ve seen so many changes in the marketing ecosystem and there are certainly more to come.  Strong marketers will need to continually experiment with different options and opportunities to discover what works (and doesn’t) for their brand.

Engage in open dialogues with customers. We know that customers are willing to share information with brands when they are getting something valuable in exchange. As marketers, we have an opportunity to find new ways to create and communicate that value to build lasting relationships with customers and learn how we can new ones.

Q. Can you tell us something about yourself few people know?

I am a horror movie fanatic!


Join the ClickZ Experience on Oct 27 for a high-impact day of learning with the world’s leading marketers – uncover consumer insights, master your strategy and technology stack.

Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Join the conversation with us on LinkedIn and Twitter.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

1y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

2m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource