How Nestlé Waters uses marketing technology to drive growth

Marketing Technology How Nestlé Waters uses marketing technology to drive growth

4y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

View article
Digital transformation: Top challenges to success in 2019

Digital Transformation Digital transformation: Top challenges to success in 2019

4y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

View article
Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Strategy & Leadership Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

5y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

View article
Get the latest analysis and reports delivered to your inbox daily
Survey: Customer experience trends 2019

Strategy & Leadership Survey: Customer experience trends 2019

5y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

View article
How Netflix uses big data to create content and enhance user experience

Strategy & Leadership How Netflix uses big data to create content and enhance user experience

5y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

View article
Five lessons learned from conversations with brilliant CMOs

Strategy & Leadership Five lessons learned from conversations with brilliant CMOs

5y Justin Gray

Five lessons learned from conversations with brill...

I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...

View article
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

5y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

View article
Marketing planning goals: Past, present, and future

Strategy & Leadership Marketing planning goals: Past, present, and future

5y Emily Alford

Marketing planning goals: Past, present, and futur...

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...

View article
Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

View article
Survey: What digital skills training do brands need for employees

Strategy & Leadership Survey: What digital skills training do brands need for employees

5y Emily Alford

Survey: What digital skills training do brands nee...

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...

View article
How to become a better marketer: 5 things to do every day

Strategy & Leadership How to become a better marketer: 5 things to do every day

5y Emily Alford

How to become a better marketer: 5 things to do ev...

Warren Buffett famously had his pilot write down a list of 25 goals, circle the 5 most important, and put the remaining 20 on an “avoid at all costs” ...

View article
What marketers can learn from the Amazon six page memo

Strategy & Leadership What marketers can learn from the Amazon six page memo

5y Emily Alford

What marketers can learn from the Amazon six page ...

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...

View article
Tips for retaining clients and growing recurring revenue

Strategy & Leadership Tips for retaining clients and growing recurring revenue

5y Emily Alford

Tips for retaining clients and growing recurring r...

Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...

View article
The most important thing to P&G Chief Brand Officer Marc Pritchard

Strategy & Leadership The most important thing to P&G Chief Brand Officer Marc Pritchard

5y Mike O'Brien

The most important thing to P&G Chief Brand Of...

The world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...

View article
Microsites: how to use them to shake up your digital presence in 2019

Content Marketing Microsites: how to use them to shake up your digital presence in 2019

5y Emily Alford

Microsites: how to use them to shake up your digit...

Microsites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...

View article
Think AI is just for enterprise? Think again.

AI & Automation Think AI is just for enterprise? Think again.

5y Emily Alford

Think AI is just for enterprise? Think again.

Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...

View article
Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

Strategy & Leadership Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

5y Kimberly Collins

Yext Brain and the future of conversational AI: Q&...

We sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...

View article
Walmart is the world's largest retailer. Is it also one of the most innovative?

Strategy & Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

5y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

View article
2018’s Woman of the Year and Silver Stevie Award-winner, Eff Creative CCO Toby Hassan-Fishman

Strategy & Leadership 2018’s Woman of the Year and Silver Stevie Award-winner, Eff Creative CCO Toby Hassan-Fishman

5y Emily Alford

2018’s Woman of the Year and Silver Stevie Award-w...

Toby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie...

View article
Can omnichannel deliver? Only with the right strategies  

Strategy & Leadership Can omnichannel deliver? Only with the right strategies  

5y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

View article
AI is driving a new business function: Digital ethics

Strategy & Leadership AI is driving a new business function: Digital ethics

5y Jessica Groopman

AI is driving a new business function: Digital eth...

Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...

View article
Q&A with SAP on digital transformation and search

Educating leadership Q&A with SAP on digital transformation and search

5y Kimberly Collins

Q&A with SAP on digital transformation and sea...

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...

View article
As consumer expectations rise, brands find new data to personalize experience

Digital Transformation As consumer expectations rise, brands find new data to personalize experience

5y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

View article
What Amazon can learn from Andrew Carnegie

Strategy & Leadership What Amazon can learn from Andrew Carnegie

5y Brant Cooper

What Amazon can learn from Andrew Carnegie

The Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...

View article
The rise of micro-influencers and how brands use them

Social Media Marketing The rise of micro-influencers and how brands use them

5y Tereza Litsa

The rise of micro-influencers and how brands use t...

Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...

View article
3 common misconceptions marketers have about Gen Z

Strategy & Leadership 3 common misconceptions marketers have about Gen Z

5y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

View article
Technology enables brands to evolve their loyalty programs

Strategy & Leadership Technology enables brands to evolve their loyalty programs

5y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

View article
1 2 3 4 5