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    Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

    Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

    12m Benjamin Broomfield

    Blue skies and brand utility: How IBM's The Weathe...

    "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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